The Apple Store at University Park Village has long been a cornerstone of the Fort Worth community's technology landscape. As of October 2025, this location has undergone a significant transformation, moving from its long-standing original site to a brand-new, expanded facility within the same shopping center. This relocation marks a major upgrade in how residents of Tarrant County and the surrounding North Texas areas interact with Apple’s products and services.

Quick Store Information and Location Details

For those looking for immediate directions or contact information, the newly relocated Apple University Park Village is now operational at its updated address.

  • Address: 1540 S. University Drive, Fort Worth, TX 76107
  • Phone Number: (817) 840-9801
  • Current Operating Hours:
    • Monday – Saturday: 10:00 a.m. – 8:00 p.m.
    • Sunday: 11:00 a.m. – 6:00 p.m.

The store is strategically positioned on the north side of the University Park Village shopping complex. If you are familiar with the area, you will find the new entrance situated directly next to Eatzi’s Market & Bakery and nearby The Impeccable Pig. This move places the store in a higher-traffic area of the center with better visibility and improved access from the northern parking zones.

The Significance of the October 2025 Relocation

The original Apple Store at University Park Village first opened its doors in 2008. For 17 years, it served as the primary hub for Apple enthusiasts in Fort Worth, though as the city grew and technology evolved, the original footprint—located between Starbucks and Williams Sonoma—began to feel increasingly constrained.

On October 11, 2025, Apple officially closed the old doors and unveiled the new 1540 S. University Drive location. This was not merely a change of address across a parking lot; it was a complete overhaul of the retail experience. The new space is significantly larger, utilizing square footage previously occupied by Jos. A. Bank and a portion of the old Impeccable Pig storefront. This expansion allows for wider aisles, more product demonstration tables, and a dedicated area for community learning.

A New Era of Store Design: Universal Accessibility

One of the most striking features of the new Fort Worth location is the implementation of "Universal Design" principles. This reflects a broader shift in Apple’s retail philosophy to ensure that the environment is welcoming and functional for every visitor, regardless of physical ability.

Varied Height Tables and Seating

In the old location, most product tables were set at a standard standing height. In the new University Park Village store, visitors will notice tables and seating at multiple heights. This allows children, individuals in wheelchairs, and those who prefer to sit while they learn to interact with the latest MacBooks or iPads comfortably. This ergonomic diversity is not just about compliance with accessibility standards; it is about creating an inclusive "town square" atmosphere where everyone can explore technology at their own pace.

Enhanced Navigation and Acoustics

The layout of the new store features wider paths that facilitate easier movement for those using mobility aids. Furthermore, the acoustic design has been upgraded. By using specialized ceiling materials and spatial planning, the store manages to remain vibrant without becoming deafeningly loud—a common complaint at the smaller, older location during peak Saturday hours.

Introducing the Combined Apple Pick Up and Genius Bar

The University Park Village store holds a unique distinction: it is the first Apple retail location to feature a designated, combined Apple Pick Up and Genius Bar area. This integration is designed to streamline the two most common reasons people visit a physical store beyond browsing.

Efficient Online Order Fulfillment

With the rise of "Buy Online, Pick Up in Store" (BOPIS), the new dedicated Pick Up zone ensures that customers who have already purchased their devices don't have to navigate through the crowds of shoppers. You can walk in, check in with a specialist, and receive your order in a matter of minutes.

A Modern Genius Bar Experience

The Genius Bar remains the heart of Apple’s technical support. However, by combining it with the Pick Up area, Apple has created a centralized service hub. This helps separate the "discovery" side of the store (where people are playing with new gadgets) from the "solutions" side of the store (where people are getting their screens replaced or accounts recovered). Note that even with this new, larger space, Genius Bar appointments are highly recommended and can be made through the Apple Support app or website.

Exploring the 2025 Product Lineup

Visiting the new store offers a hands-on look at the latest advancements in personal technology. In 2025, the product lineup has reached new heights of performance and integration.

iPhone 17 and iPhone 17 Pro

The centerpiece of the display tables is undoubtedly the iPhone 17 series. Visitors can compare the standard iPhone 17, the sleek iPhone Air, and the high-performance iPhone 17 Pro and Pro Max. The new store’s lighting is specifically calibrated to showcase the new titanium finishes and display technologies of these devices. Specialists are on hand to demonstrate the latest iOS features and assist with carrier deals from AT&T, T-Mobile, and Verizon.

Apple Vision Pro

The expanded footprint allows for a more robust Apple Vision Pro demonstration area. Unlike the old, cramped store where demos often felt exposed, the new layout provides a slightly more partitioned space for customers to experience spatial computing. You can sign up for a guided demo to see how the Vision Pro integrates with your workflow or entertainment habits.

Apple Watch Series 11 and Ultra 3

The "Avenue" displays along the walls feature the full range of Apple Watch Series 11 and the rugged Apple Watch Ultra 3. With the new "Apple Watch Studio" experience in-store, you can mix and match different cases and bands to find the exact combination that fits your style before purchasing.

Specialized Services for the Fort Worth Community

Beyond individual retail, the Apple Store at University Park Village serves as a vital resource for local businesses and creative professionals.

Apple at Work

Fort Worth has a thriving small business scene, from the creative agencies in the Near Southside to the startups in the Stockyards. The "Apple at Work" team at the University Park Village location provides specialized support for business owners. Whether you need to deploy a fleet of iPads for a restaurant or set up secure Mac networks for a law firm, the specialists here can provide tailored solutions, financing options, and ongoing support.

Today at Apple Sessions

The "Forum" area, featuring a large video wall and comfortable seating, is the stage for "Today at Apple" sessions. These free workshops cover a variety of topics, including:

  • Photography: Learning to use the advanced camera systems on the iPhone 17 Pro.
  • Video Editing: Getting started with Final Cut Pro on the iPad.
  • Coding: Kids' sessions using Swift Playgrounds to program robots.
  • Accessibility: Teaching users how to utilize AssistiveTouch, VoiceOver, and other built-in accessibility features.

What is the new address of Apple University Park Village?

The new address is 1540 S. University Drive, Fort Worth, TX 76107. This is located on the north side of the University Park Village shopping center, whereas the previous store was located further south near the Starbucks.

How to book a Genius Bar appointment at the Fort Worth Apple Store?

To ensure you receive technical support for your Mac, iPhone, or other Apple devices, it is best to book an appointment in advance. You can do this by:

  1. Opening the Apple Support app on your iOS device.
  2. Selecting the device that needs service.
  3. Choosing the "Bring in for Repair" option.
  4. Selecting the University Park Village location.
  5. Choosing an available time slot. Walk-in appointments are rarely available during weekends, so planning ahead is essential.

Parking and Accessibility Tips for Visitors

University Park Village is an upscale, open-air shopping center, and while it offers a beautiful atmosphere, parking can be competitive during peak hours.

Where to Park

For the quickest access to the new Apple Store, look for parking on the north end of the complex, near Eatzi’s. If the main lot is full, there is often additional parking available behind the buildings, which can be accessed via the side streets.

Accessibility Features

The entire shopping center is wheelchair accessible. The new Apple Store specifically features automatic doors and zero-threshold entries. If you require sign language interpretation for a session or a Genius Bar appointment, you can request an in-person interpreter in advance at no cost, or use the on-demand video service available instantly at the store.

Comparing University Park Village and Hulen Mall Locations

Fort Worth is served by two official Apple Stores. While both offer excellent service, they provide different environments:

  1. University Park Village (The Flagship Experience): This is an outdoor, lifestyle-oriented location. It is generally larger, features the latest architectural designs from Apple, and is ideal for those who want to combine their tech shopping with a nice lunch or outdoor walk.
  2. Hulen Mall: Located at 4800 S. Hulen St, this is a traditional indoor mall store. It is a great option during inclement weather and often has slightly different foot traffic patterns.

Most residents prefer the University Park Village location for its "Town Square" feel and the fact that it currently boasts the most modern design features in the region following the 2025 relocation.

Summary of the Visit Experience

Visiting the relocated Apple Store at University Park Village in 2025 is a significantly improved experience compared to the previous decade. The move to 1540 S. University Drive has solved the issues of overcrowding and limited service space that plagued the old location. With its "Universal Design" making the space accessible to all, the combined Genius Bar and Pick Up area streamlining service, and the full 2025 product lineup on display, it remains the premier destination for technology in Fort Worth.

Whether you are looking to trade in an old device for the iPhone 17, seeking expert help at the Genius Bar, or simply want to attend a creative workshop, the new Apple University Park Village is equipped to handle the needs of a modern, growing Fort Worth. Remember to check the local weather before heading out to this open-air mall, and always book your technical appointments in advance for the smoothest experience.

FAQ

Is the old Apple Store at University Park Village still open? No, the old location between Starbucks and Williams Sonoma closed in October 2025. All operations have moved to the new, larger storefront next to Eatzi’s.

Can I trade in my old iPhone at the new Fort Worth store? Yes, the store offers the Apple Trade In program. You can bring in an eligible device for instant credit toward a new purchase or receive an Apple Gift Card.

Does this location offer Apple Vision Pro demos? Yes, the new layout includes a dedicated space for Vision Pro demonstrations. It is recommended to sign up for a demo time on the Apple website before visiting.

Is there free Wi-Fi at the Apple Store? Yes, like all Apple retail locations, the University Park Village store provides free high-speed Wi-Fi for all visitors.

What happened to the space where the old Apple Store was located? The space previously occupied by Apple at the south end of the center is slated for expansion by neighboring tenants, including the Starbucks, which is expected to take over a portion of the old retail footprint.