InProduction Inc stands as a premier provider of temporary infrastructure for the high-stakes live events industry in the United States. Headquartered in Warrenville, Illinois, the company specializes in the engineering, fabrication, and installation of complex venue transformations. From massive modular stadiums for professional golf tournaments to high-capacity grandstands for motorsports and custom stages for music festivals, InProduction Inc manages the critical physical elements that turn an empty site into a world-class spectator experience.

Under the leadership of CEO Jason Tedrow, the company has solidified its position as a turnkey partner for event organizers who face rigid deadlines and zero margin for error. In September 2023, InProduction Inc was acquired by affiliates of ZMC (Zek Nick Media Capital), a private equity firm, marking a new chapter in its long history of growth and consolidation within the event services sector.

The Core Services of InProduction Inc

The business model of InProduction Inc is built around the "Modular Venue Infrastructure" concept. This approach allows for the rapid deployment of high-quality structures that rival permanent installations in terms of safety, aesthetics, and comfort, yet can be completely removed once an event concludes.

Temporary Seating and Modular Stadiums

Seating is the backbone of any major spectator event. InProduction Inc provides a variety of seating systems tailored to different sightline requirements and site topographies:

  • Modular Grandstands: These are scalable systems used to create stadium environments where none exist. They are frequently deployed for temporary sports arenas or to expand the capacity of existing venues.
  • Audience Risers: Often used in corporate settings or smaller sports venues, these systems provide elevated viewing for smaller crowds.
  • Tip-up Seating: To mimic the feel of a permanent professional stadium, the company offers premium tip-up chairs that provide more comfort and better aesthetics than traditional bleachers.
  • Custom Seating Geometry: Leveraging specialized engineering, the company can build seating around curves, on uneven terrain, or in tight urban spaces.

Staging and Performance Platforms

In the entertainment and corporate sectors, the stage is the focal point. InProduction Inc designs and installs stages that must support massive weights from lighting rigs, sound systems, and performers. Their staging solutions include:

  • Festival Stages: Large-scale outdoor platforms designed for rapid assembly and high load-bearing capacity.
  • Viewing Platforms: Specialized structures for media personnel, VIPs, or broadcast equipment.
  • Corporate Stages: High-finish platforms designed to blend with the branding of a corporate keynote or product launch.

Hospitality and Scenic Environments

The modern event industry relies heavily on premium hospitality to drive revenue. InProduction Inc has evolved beyond simple bleachers to create luxury environments that include:

  • Multi-story Hospitality Suites: These structures often feature climate control, high-end flooring, and glass walls, providing a "skybox" experience in a temporary setting.
  • Scenic Production: This involves the branding and aesthetic transformation of a space, including custom signage, drapery, and decorative elements that align with a sponsor’s identity.
  • SpaceCube Technology: A flagship modular building system that allows for the creation of brand-ready, scalable infrastructure. SpaceCube is known for its speed of installation and high-end finish, making it a preferred choice for luxury brand activations.

The Strategic Importance of SpaceCube in Venue Transformation

One of the most significant technological advantages for InProduction Inc is the integration of the SpaceCube system. In the world of live events, "real estate" within a venue is limited. SpaceCube allows organizers to build "up" rather than just "out."

This modular building system is designed for high-end hospitality and brand activation. It offers a cleaner, more architectural look than traditional tent structures. Because it is highly scalable, it can be configured into multiple levels, providing superior views for fans and more square footage for organizers to sell to sponsors. In our analysis of venue capacity hacks, systems like SpaceCube are cited as essential for unlocking new revenue streams in land-locked venues where traditional expansion is impossible.

Key Industry Verticals Served

InProduction Inc does not operate in a vacuum; it serves specific industries that have unique logistical and safety requirements.

Professional Golf and the PGA Tour

One of the most visible examples of InProduction Inc’s work is the WM Phoenix Open. For over two decades, the company has partnered with The Thunderbirds (the event organizers) to build the massive temporary structures that define the "Greenest Show on Grass."

This project involves the construction of the famous 16th-hole stadium, which houses thousands of fans in a high-energy environment. The complexity of golf course terrain requires precise engineering to ensure that temporary structures are level and stable without damaging the highly maintained turf.

Motorsports and High-Capacity Needs

Motorsports events, including NASCAR and IndyCar races, require vast amounts of seating along long stretches of track. InProduction Inc provides the high-capacity grandstands necessary for these events. These structures must meet stringent safety codes for wind resistance and weight load, given the density of the crowds they support.

Music Festivals and Entertainment

For festivals like Coachella or Lollapalooza, the demand is for speed and reliability. InProduction Inc provides the staging and VIP infrastructure that allows these events to function. The turnaround time for these projects is often measured in days, requiring a massive logistical operation to transport, install, and eventually dismantle the equipment.

The Engineering and Turnkey Process

What differentiates InProduction Inc from a simple equipment rental house is its "turnkey" approach. The process involves several distinct phases that ensure the safety and success of the installation.

1. Design and 3D Rendering

Every project begins with a digital model. Engineers at InProduction Inc use CAD and 3D rendering software to visualize the structures within the specific context of the venue. This allows organizers to see sightlines from various seats and understand how the structures will interact with existing foot traffic patterns.

2. Engineering and Safety Compliance

Because these structures hold thousands of people, safety is the primary concern. InProduction Inc’s engineering team ensures that every design meets local and national building codes, including specific requirements for seismic activity, wind loads, and emergency egress.

3. Fabrication and Customization

The company maintains its own fabrication capabilities, allowing them to create custom components for unique venue challenges. This is particularly important for scenic production, where a specific brand aesthetic must be maintained.

4. Installation and Logistics

With a nationwide fleet and a large workforce, InProduction Inc manages the logistics of moving hundreds of tons of equipment to a site. The installation phase often happens under high-pressure timelines, sometimes working around the clock to meet an event’s opening day.

5. On-Site Support and Teardown

During the event, InProduction Inc often provides on-site personnel to monitor the integrity of the structures. Once the event concludes, the teardown process begins immediately. The goal is to leave the event site in immaculate condition, a critical factor for venues like public parks or private golf courses.

Corporate History and the ZMC Acquisition

The history of InProduction Inc is a story of strategic consolidation in the event services industry. The company has roots going back to 1976 and previously operated under names such as SGA Production Staging and SGA Production Services.

The Shift to InProduction

The rebranding to InProduction reflected a broader mission: to be more than just a "staging company" and instead be a comprehensive "production partner." Over the years, the company has acquired other players in the space, such as T&B Equipment Company and ASI Production Services, to expand its inventory and geographic reach.

ZMC Private Equity Ownership

In September 2023, ZMC acquired InProduction Inc. ZMC is known for investing in media, communications, and entertainment enterprises. This acquisition was a clear signal of the value placed on live event infrastructure in a post-pandemic economy where "experiences" have become a dominant consumer trend.

With the backing of ZMC, InProduction Inc has the capital to invest in further innovation, such as more sustainable building materials and smarter modular systems. This partnership also provides the company with deeper expertise in the media and entertainment sectors, potentially leading to more integrated offerings that combine physical infrastructure with digital and broadcast requirements.

Why Modular Infrastructure is the Future of Events

The live events industry is moving away from permanent stadiums for everything except the most high-frequency sports. For many organizers, the cost of maintaining a permanent venue is prohibitive. Modular infrastructure offers several advantages:

  1. Flexibility: Organizers can scale the venue up or down based on ticket sales for a specific year.
  2. Sustainability: Temporary structures are inherently reusable. Once an event is over, the components are dismantled and shipped to the next site, reducing the "dead capital" of an unused stadium.
  3. Speed to Market: Building a permanent stadium takes years. A modular stadium can be erected in months or even weeks.
  4. Premium Experience: As demonstrated by InProduction Inc’s hospitality suites, temporary structures no longer mean "basic." They can provide a luxury experience that matches or exceeds permanent facilities.

The Role of Safety and Accountability

In the temporary structure industry, a single failure can be catastrophic. InProduction Inc emphasizes a culture of "shared accountability." This means that from the warehouse workers cleaning the equipment to the lead engineers signing off on drawings, there is a focus on the craft and the outcome.

The company follows rigorous inspection protocols for all rental equipment. Before any component leaves the warehouse, it is inspected for damage or excessive wear. On-site, the installation teams are trained to follow strict safety procedures, including the use of appropriate Personal Protective Equipment (PPE) and adherence to specialized assembly sequences.

Frequently Asked Questions about InProduction Inc

What does InProduction Inc do?

InProduction Inc provides temporary infrastructure for live events, including modular seating, grandstands, stages, platforms, and high-end hospitality suites. They manage the entire process from design and engineering to installation and teardown.

Where is InProduction Inc headquartered?

The company is headquartered in Warrenville, Illinois. However, they operate nationwide across the United States, supporting events in various states from Nevada to Virginia.

Who is the CEO of InProduction Inc?

Jason Tedrow is the Chief Executive Officer of InProduction Inc. Under his leadership, the company has undergone significant growth and was recently acquired by the private equity firm ZMC.

What are some major events handled by InProduction Inc?

InProduction Inc is a key partner for major sporting events like the WM Phoenix Open (PGA Tour), various NASCAR and motorsports races, and large-scale music festivals and corporate activations.

Is InProduction Inc the same as SGA Production Staging?

Yes, InProduction Inc was formerly known as SGA Production Staging and SGA Production Services. The company rebranded to better reflect its comprehensive role in the venue transformation and event production industry.

Summary of the InProduction Inc Business Model

InProduction Inc is more than a rental company; it is an engineering and logistics powerhouse that enables the modern live event economy. By providing modular stadiums and premium hospitality environments, they allow event organizers to maximize revenue and enhance the spectator experience without the need for permanent construction.

The company's ability to operate in high-pressure environments with tight deadlines makes them a trusted partner for some of the world's most recognizable sports and entertainment brands. With the financial backing of ZMC and a focus on modular innovation like SpaceCube, InProduction Inc is well-positioned to lead the transition toward more flexible and sustainable event infrastructure in the years to come. Whether it is a pedestrian bridge at a crowded festival or a 20,000-seat temporary stadium on a golf course, InProduction Inc provides the physical foundation upon which the world's most memorable moments are built.